Stay up to date with the latest marketing ideas and trends...

This popular conference will again inspire and assist the marketing and communication industry with its 8th annual edition. The two day conference will be held in Cape Town and Johannesburg and promises to inform and inspire both the professional marketer as well as those keen to get fresh ideas on marketing their products and services.

Delegates will get the opportunity to listen to 14+ industry leaders covering an array of current topics of the marketing discipline. The conference also offers great networking opportunities for marketers.

Sponsorship Opportunities are available: Request Details

Agenda Outline...

Tickets

 

There will be six main agenda themes and 14+ speakers over the two days:
+ Marketing & communication strategies & trends
+ Branding for success
+
Target market development / Product, Place & Price
+ Digital Marketing
+ Social Media other Marketing mediums
+ Customer Relations

Full programme details will be available soon...

R4850 pp for 2 day access
less 20%
early bird discount
= R3880 pp

includes access to the two day conference,
refreshments, lunch, parking & VAT.
Non-standard catering is available at additional cost.

Who should attend? Who attended before? What did they say?
     
Marketing directors & managers
Advertising agencies
Brand managers, Marketing professionals
PR agencies, Sales people
Account executives
Communication directors
Media buyers & suppliers
Broadcasting & Telecommunications
Event & conference organisers
Retail merchandisers
Resellers and agencies
Field researchers, Education institutions
Government, IT Departments and managers
Production managers

Here are some companies who attended before:

African Impact Sales and Marketing, Bidvest Insurance Brokers, Cape Nature, Cape Town Tourism, Capfin, Colourworks, Communicare, Diemersdal, e.tv, EDS Distribution, EZT Travel, First Technology, Foster Clark, Imana Foods, Mediamark, MMJ Consulting, Montagu Trading Company, NB Marketing, Netafim, Orms, Petroleum Agency SA, Reeds Motor Group, Robertson Winery, Rovic Leers, Sanlam Private Wealth, Santam, Slots Shared Services, The Lightness of Being, Thomas Tyres, Twenty57, Two Oceans Aquarium, Adapt IT, Altech NuPay, Barloworld Transport, Basadzi Media, BBF Safety Group, Carpet Purchasers, Combination Printers & Projects, Contiki SAS, dot GOOD, DRA Projects SA, Electrosonic SA, Eqstra Fleet Management, Foghound Interactive, Fragomen Africa, Galetti Commercial & Industrial, Herbalife International, Homemation, Intervet, Kidzania, Media Update, MotorHappy, Multitrade Distributors, Oracle, Pearson South Africa, PocketMedia Solutions, Resolve Solution, Partners, Richards Bay IDZ, Sabinet, Safari Investments RSA, SAICE, Sandton Convention Centre, and many more...

95% will reccommend MI to others
90% consider to attend in future

“Attending the Marketing Indaba was probably the best thing we have done for our business in a long time. It made us realise our marketing mistakes and although we knew that we needed to be unique, we weren’t bringing this into our marketing properly. Since attending the conference and implementing the changes, we realised that our website traffic has almost doubled and the amount of sign up forms completed on our website have grown by 20%.  This was achieved in 6 months and we haven’t even implemented everything that we have learnt from the speakers!”
- Leigh Goosen,
MD: WAPPoint & Mobilecash


 

Programme 2019...

Day 1

 

Visual Thinking in Marketing and Communication
Lita Currie – Founder: 3Stickmen
In business and marketing you are out to achieve your strategy – implement your plans, identify the actions to get you there and train your resources to work in the most cost-effective way in order to remain profitable. Imagine you could solve these challenges in a visually engaging way. In this session we explore how visual thinking can help marketers communicate better and make their communication stick. Learn how to use basic visual language in business, marketing and communication. Learn how to better engage and retain your customers through visual thinking that gives your next campaign a competitive edge.

Lita is a professional graphic facilitator with extensive knowledge and experience in converting content into easy to see and understandable visuals. She love instructional design and crafted her skills over the past two decades. She facilitates learning by using various methodologies, like graphic facilitation. Lita holds a Professional Coaching qualification from GIBS and a certificate in Systemic Team Coaching from Henley Business School. She is a Participlan™ Facilitator and completed many projects for clients in the USA, Europe and on the African continent.
   
 

Winning brand Strategy
Dr Carla Enslin – Co-founder & Head of Strategy: Vega School

Dr Carla Enslin is one of the founding members of Vega School and Heads up Strategy as well as New Business Development for the group. Carla’s interest and experience include everything from brand strategy, the design and implementation of brand identity systems and contact strategies. She serves on the Brand Africa Council, is a Research Associate at the University of Stellenbosch Business School and a Teaching Fellow at the University of Cape Town’s Graduate School of Business. Carla is riveting and perspective-bending in her approach to education. Her enthusiasm for branding is absolutely contagious.

     
 

Innovating for Africa
Preetesh Sewraj - CEO & Chief Innovation Analyst of Product of the Year

In this session we will discuss the importance of innovation throughout the value chain. We will discuss trends in brand innovation and how it can be used in marketing.
Preetesh Sewraj is the CEO & Chief Innovation Analyst of Product of the Year in South Africa and was instrumental in bringing this consumer-voted for award for innovation to this country. With a background in consumer products, having worked at Proctor & Gamble and Reckitt Benckiser, Sewraj became passionate about brand experimentation, and developed a lively curiosity about the origins of products. Sewraj has unique insights into the nexus between the South African consumer market and global trends in innovation.

Sewraj holds a Bachelor of Social Sciences from the University of KwaZulu-Natal, and has augmented his qualifications with numerous marketing, communications and management courses.

     
 

What is Great Creative? 
Rita Doherty, Chief Strategy Office at FCB Africa

Marketers often have to create or evaluate creative work. But most of us don’t know how to evaluate creativity, and end up using gut feeling based on personal preferences, lowest-common-denominator-consensus or even deadlines to make the choice for us. Rita Doherty, Chief Strategy Officer for IPG South Africa, has made it her mission to demystify creative and make it easier for everyone, whether you work in the creative department or not, to recognise great creative work that maximises sales results. Her thinking is based on scientific evidence from neuroscience, behavioural economics and scientific marketing. Come and find out how to make choosing creative, not just easier, but more fun too.

Rita Doherty is Chief Strategic Officer for FCB Africa and the Strategic Director of FCB Johannesburg. She works across a vast array of brands, including SA’s no 1. and No. 2 most loved brands – KOO and Coke. She has won six Apex awards, and been part of the winning leadership team that has seen FCB win Sunday Times Brand Agency of the Year two years in a row. Rita majored in Literature and Philosophy, with a post-graduate degree in Literature and an MBA with cum laude dissertation. She is currently writing a marketing book called THE BIG EASY which brings together the marketing laws of Ehrenberg-Bass with the insights from Behavioural Economics, but in a way that is easy to understand and apply. Half the book is very obvious; and the other half is very heretical.

     
 

Lead Magnets 101 - How to create Lead Magnets that get results
Winston Nolan – Author & Sales Trainer
Marketing that does not generate leads is marketing that has failed! However, it has never been more difficult and more expensive to generate good leads like is today. Companies need to also balance quality Vs quality dynamics. All leads are not created equal. Enter the Lead Magnet.

The Lead Magnet is one of the most powerful tools a business can use to achieve growth, especially via digital platforms. If your company does not have at least one Lead Magnet you are far behind. The best companies have multiple. In this presentation Winston will explore the anatomy of a good Lead Magnet, the various types of Lead Magnets a business can deploy. He will also explore best practice approaches from the vantage point of working with dozens of clients in South Africa and abroad.  

Winston's passion is business growth and expansion. He has over 15 years' experience in sales and marketing and is the founder of The Sales Machine. Winston built his first multi-million-dollar business at the age 26. Now thirty four he has been instrumental in the growth of hundreds of companies - large and small by way of developing and implementing business growth plans. He is speaker, author, trainer and business growth expert.   

     
 

PR, brand and experiential marketing
Darren Sandras – Director of Marketing and Communications: One-eyed Jack Agency

Is there still a place for “traditional” PR in today’s marketing mix? In this presentation, Darren discusses the changing landscape of PR in brand and experiential marketing, social PR and the power of new media. We take a fresh look at earned media vs paid media and the role of the influencer in PR. Using real South African case studies, we demonstrate the challenges available to and opportunities facing the PR sector in SA and share tips, tricks and hard-won PR experience.

Darren completed degrees in Journalism and English at the University of Johannesburg in 2004 and worked in the world of marketing, PR and media ever since. Career highlights include National Marketing Manager for Nokia SA, as well as Digital Director at SABC 3’s morning show, Expresso. He is a partner and director of marketing and communications at One-eyed Jack, an award-winning specialist entertainment marketing agency in South Africa with clients such as Rage Festival KZN, the Savanna Comics’ Choice Awards, Ballantine’s, Jameson and Olmeca, VW, MINI and JOOX music streaming, Savanna, and #VWVIVOnation festival
     
 

How to get daily quality leads from LinkedIn
Matt Clark
Many businesses are frustrated about the lack of predictable results and success when using social networking platforms such as LinkedIn. In this practical presentation, Matt reveals how to get 2-5 quality leads per day from LinkedIn without paying for ads.

Matthew Clark is an authoritative speaker and sought after international speaker, with a wealth of knowledge on all aspects relating to digital marketing. Matthew is well known for his vast knowledge on topics such as "How to get high quality clients from LinkedIn™ without spending a cent on advertising" to "How to fix follow up leads for your business and manage to close the deal", as well as anything else relating to maximizing the opportunities that online platforms provide.

Day 2

 

Digital campaign strategies that work (better)
Ariel Sumeruk – CEO: Conversion Science

In this session Ariel will be sharing Digital marketing strategies that work in practice and how to avoid common (major) mistakes.

Ariel’s training is in theoretical physics from UCT where he obtained his masters in Cosmology and experimental physics from University of Texas where he obtained his PhD in Plasma Physics. This training had laid the foundation for using numeracy to explore and solve problems. Ariel identified that online digital marketing offered a paradigm shift in marketing and advertising due to the increased availability and quality of marketing data.

His first role in the industry was with Clicks2Customers(C2C) a Cape Town based affiliate marketer where he ended up being the joined MD developing pricing algorithms and analysing campaign performances. Ariel started Conversion Science in 2012, specialising in running PPC campaigns and consulting on web analytics.

   
 

Affiliate marketing as important component of the media mix
Jonathan Miller [jonathan@forgemedia.biz]

Affiliate Marketing is a component of the media mix, but most clients digital marketing strategies are far more comprehensive. Through a four pillar process leveraging Brand, Strategy, Technology, Media, Jonathan shows companies how to bring together these elements to create comprehensive, performance based digitally driven marketing strategies.

Delegates will learn how to win the battle for engagement & customer loyalty, creating different brand personas for different digital audiences, secrets for audience message segmentation and landing page design, how to build the perfect audience retargeting engine, strategies for creating sales through marketing automation and how to implement ROI measurement and performance based media buying.

Jonathan Miller is a business & marketing strategist, self-taught developer, a public speaker & an expert on Performance Marketing. He is a toolmaker, loves building software technologies and services for the performance marketing industry. His patents in the field have been incorporated into leading analytics and tracking products & he recently sold a performance marketing patent to Google. His focus is digital centered marketing and creating go-to-market strategies. He is the founder & CEO of Forge Media Investments.

     
 

The future of video content
Marcus von Geyso and Diogo Mendonca, Blacksmith Collective

Content has never been in more demand than it is today, with everyone and everything being inundated with information, it is important to cut through the clutter and make sure your message sticks. Add in low attention spans and consumer tech savvy, video content is not just about a good end product, but it needs to be something that is integrated into the consumer’s lifestyle and everyday life, for it to have meaning. Almost like it’s an extension or a utility that is used on a daily basis.

In this presentation Marcus and Diogo will focus on Video Production process, merge and integration of technology and content, using the correct platforms and what marketers can look forward to in the future.

Marcus von Geyso and Diogo Mendonca launched Blacksmith Collective, a creative collective specialising in media production, creative consulting and innovative tech applications.  The young dynamic duo has already racked up quite a CV having worked with an array of international clients. On this very special two year mark, Blacksmith Collective has expanded its presence across South Africa!

     
 

Social Media Strategy
Judith Ancketill - Comma Marketing

We know how much time and effort it takes to create content that is engaging and grabs the attention of your potential customer.  You want them to read or watch it, understand it and explore your product or service offering in more detail!  It’s fine to post on various channels such as Instagram and Facebook, but how do we turn our efforts into leads and conversions?  We will talk about how to maximise your content, in an effort to reach as many potential customers as possible.  And we will share some of our favourite tools to help you do this!

Comma marketing has worked with small and mid-market companies to guide them on how to grow their businesses from a strategic position that communicates their USP’s, elevates their brand and crafts their strategy to fit into the world of their customer. Business Owner, Judith Ancketill has worked in and with corporate companies and is passionate about creating the link between brand management, the customer and lead generation.

     
 

Defining a balanced traditional and digital media strategy and plan for your brand
John Beale – Head of Communications Pernod Ricard South Africa

In this session we look at the importance to include both traditional and digital media – how do you decide, especially in a noisy social media arena, where and how to allocate your marketing budget? How can small budget marketers best employ traditional and digital media?

John Beale is Head of Communications at Pernod Ricard South Africa. He holds a BCom Marketing degree from the University of Stellenbosch.  He has a passion for integrated media, and now manages communications for all Pernod Ricard South Africa's portfolio of brands, such as Absolut, Jameson, Ballantine’s, Chivas and G.H. MUMM. With his combined experience in traditional and digital media strategy and planning, John will give insight on the current landscape of marketing in South Africa. John also won the Bookmarks Social Media Marketer of the year in 2014. In his current role John oversees paid media, digital marketing, social media community and content; as well as public relations for all brands and Pernod Ricard Corporate.
     
 

Return-on-Experience: Is ROE the new ROI?
Estelle Nagel: Vertical & Brand Marketing: Gumtree SA

There is a renewed focus on experience marketing, but are you being smart with your spending? ROE (Return-on-Experience) is a formula for quantifying the success of an experience, proving the direct impact of a brand experience on a customer.

Estelle is the vertical and brand marketing manager at Gumtree.co.za, an eBay company. She is a passionate and motivated professional marketer with 7+ years’ marketing and PR experience gained within an ever changing environment. She is a highly adaptable marketer, with an excellent eye for new business and thorough understanding of a variety of industries. She loves technology and the online space.

     
     
     

Please Note: We reserve the right to make changes to the programme without prior notice. Registered delegates will receive final programme updates prior to the event. Special Kosher catering is available and can be ordered in at an additional cost to the delegate.



CADEK Media

Owned and organised by CADEK Media. Tel: 021 854 4700 | www.cadek.co.za | info@cadek.co.za
Our Conferences: Marketing Indaba | Sales Summit | Mall Indaba

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